About Us
Desi Pehnawa by Trupti is a heartfelt venture founded and solely run by Ms. Trupti, born from her deep love for traditional Indian fashion and timeless craftsmanship.
We specialize in thoughtfully curated clothing, apparel, and jewellery for women, men, and kids, all available online. Our collections celebrate the richness and diversity of Indian design — from intricate handwork and vibrant textiles to region-specific artistry that tells a story of heritage and style.
Indian fashion, with its bold colours, fluid forms, and deep-rooted cultural expressions, continues to inspire people around the world. At Desi Pehnawa by Trupti, we believe in keeping the ‘desi’ spirit alive while embracing evolving fashion trends — blending the old with the new, the classic with the contemporary.
Our mission is to inspire the desi community — in India and across the globe — to explore and embrace Indian fashion in their own unique, elegant way. Whether it’s through ethnic wear, festive accessories, or everyday elegance, we offer pieces that help you express your identity with pride.
Our vision is to unite the diverse cultural threads of India on a single platform. Currently, our collections feature vibrant styles from the culturally rich states of Gujarat and Rajasthan. Over time, we aim to expand our reach, bringing in textiles, techniques, and treasures from all corners of India — from Kanjeevaram to Kalamkari, from Banarasi to Bandhani.
At Desi Pehnawa by Trupti, we dream of taking Indian fashion to wardrobes not just across the nation, but around the world — sharing the essence of ‘desi elegance’ with every step. Concluding on a Personal Note — wear your culture with pride.

Go Elegantly Desi with Desi Pehnawa by Trupti!
| देश के रंग,
देश के ढंग,
देसी पहनावा बाय तृप्ति के संग! ||
(Desh ke rang, Desh ke dhang, Desi Pehnawa by Trupti ke sang!)